Jewelers & luxury retail · Los Angeles
Engagement-ring searches, custom-design inquiries and the repeat clients who buy for every anniversary — Google Ads, SEO, retargeting and photography for independent jewelers and boutiques in Los Angeles.
A jewelry purchase is high-ticket and slow. Someone searches “custom engagement ring Los Angeles” in March, visits three websites, reads reviews for two weeks, and walks into one store in April. Marketing for a jeweler is about being present, and trusted, for that whole month.
We’ve built and marketed a Studio City jewelry showroom — the site, the photography, the search campaigns — and the pattern holds across luxury retail: win the high-intent search, look like the real thing, and stay in front of the customer until the decision is made.
Related: Google & Meta Ads SEO & Google Business Profile Photography
The search
Jewelry searches in LA are specific — a stone, a style, a neighborhood — and expensive to win. We map the terms with real intent, build separate campaigns for bridal, custom and service work, and use negatives aggressively so you never pay for “costume jewelry” or “cheap.”
Every call and form is tracked back to its keyword. Within a month you know which searches produce appointments and which just produce clicks.
The trust
Luxury buyers do their homework. A profile with 200 reviews, current photos and a clear story about who makes the pieces beats a bigger competitor with a thin listing. We build the review flow, shoot the space and the work, and write the pages that answer the questions buyers have before they call.
Beyond jewelry
Long research window, appointment-based, photo-driven. We’ve run it for a bridal store and the playbook transfers directly.
Anywhere the buyer researches for weeks and buys once, retargeting and reviews carry the sale.
Med spas, tailors, interior designers — high ticket, appointment first, trust decided online.
Pricing
Google Ads, Google Business Profile and lead automation, run as one system with one dashboard. The starting point for most businesses we work with.
A new website, a half-day photo shoot and a complete Google Business Profile. For a new business or a fresh start.
One photo and video day a month with everything delivered cut for ads, Instagram and the website.
Every plan is scoped after a 15-minute call. Ad campaigns work best with $1,500 or more a month in ad spend; below that, there isn’t enough data to optimize and we’ll say so.
Questions
Sometimes. For stores with a catalog online, Shopping can work for finished pieces; for custom and bridal, Search campaigns to an appointment page usually win. We’ll test both if the catalog supports it.
Forms and calls route to whoever you choose within minutes, with the campaign and keyword attached so your team knows what the person was looking for before they pick up.
Yes — product on white and styled, plus the showroom, bench and team. Delivered for web, Google and Instagram.
Your Google Business Profile and website access, a list of the services and pieces that matter most, and an hour on a call.
Fifteen minutes, no pitch deck — a straight read on whether this is the right first move for your business.
